Privacy Policy

Privacy Policy

Your privacy matters. Here's how we collect, use, and protect your personal information.

Last updated: April 2026

In short: We collect only what we need to fulfil your orders and improve your experience. We never sell your personal information to third parties. Your data is protected by industry-standard encryption.

1. Information We Collect

Information you provide directly:

  • Name, email address, phone number
  • Shipping and billing address
  • Payment information (processed securely by Shopify Payments — we never store card details)
  • Order history and product preferences

Information collected automatically:

  • IP address and browser type
  • Device information (mobile, desktop, tablet)
  • Pages visited, time spent on site, and referring URLs
  • Cookies and similar tracking technologies (see Section 5)

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfil your orders — including shipping, tracking, and delivery notifications
  • Communicate with you — order confirmations, shipping updates, and customer support responses
  • Improve our store — analysing browsing patterns to enhance the shopping experience
  • Process returns and refunds — managing your requests under our 30-day guarantee
  • Send marketing communications — only if you've opted in (you can unsubscribe at any time)
  • Prevent fraud — protecting you and our store from fraudulent transactions

3. How We Share Your Information

We never sell your personal information. We only share data with trusted service providers who help us run our business:

  • Shopify — our ecommerce platform that hosts our store and processes transactions
  • Payment processors — Shopify Payments (powered by Stripe), PayPal, Apple Pay, Google Pay, and Shop Pay for secure payment handling
  • Shipping carriers — Australia Post and courier partners to deliver your orders
  • Analytics providers — Google Analytics to help us understand how visitors use our site
  • Email marketing — to send newsletters and promotional offers (only with your consent)

We may also disclose information if required by law, regulation, or legal process.

4. Data Security

We take the security of your personal information seriously:

  • SSL encryption — all data transmitted between your browser and our store is encrypted
  • PCI-DSS compliant — payment processing meets the highest security standards via Shopify Payments
  • No card storage — we never store your credit card details on our servers
  • Access controls — only authorised team members can access customer data, and only when necessary

5. Cookies & Tracking

Our store uses cookies to provide a better shopping experience. Cookies are small text files stored on your device.

We use cookies for:

  • Essential cookies — keeping your shopping cart active and processing checkout
  • Analytics cookies — understanding how visitors browse our store (via Google Analytics)
  • Marketing cookies — showing you relevant ads on other platforms (only with your consent)
💡 Managing cookies: You can control cookies through your browser settings. Disabling essential cookies may affect your ability to use our store's checkout features.

6. Your Rights

Under the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs), you have the right to:

  • Access — request a copy of the personal information we hold about you
  • Correction — ask us to correct any inaccurate or outdated information
  • Deletion — request that we delete your personal information (subject to legal obligations)
  • Opt out — unsubscribe from marketing emails at any time using the link in every email
  • Complain — lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached

To exercise any of these rights, email us at support@furstride.com. We'll respond within 30 days.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy:

  • Order data — retained for 7 years for tax and legal compliance
  • Account data — retained while your account is active, or until you request deletion
  • Marketing data — retained until you unsubscribe or request deletion

8. Third-Party Links

Our store may contain links to third-party websites (e.g., social media, payment providers). We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.

9. Children's Privacy

Our store is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

10. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

Questions about your privacy?

Email us at support@furstride.com and we'll get back to you within 24 hours.

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